ZEE5’s amplification program in South Asia

About ZEE5!

ZEE5 is an Indian on-demand Internet streaming media provider run by Essel Group via its subsidiary Zee Entertainment Enterprises.
It was launched in India on 14 February 2018 with content in 12 languages.
The ZEE5 mobile app is available on Web, Android, iOS, Smart TVs, among other devices.
ZEE5 claimed 56 million monthly active users in December 2019.

The challenge!

The challenge was to acquire new markets in APAC,
Bangladesh, CAC regions and engage the South Asian audience to their platform.

Our solution!

Ovonts used it’s proprietary platform to identify the right influencers and content creators across Instagram, YouTube, Facebook, TikTok with major South Asian audience engagement and create a strategy to position the brand in the global market.

The metrics used were engagement rates, follower’s statistics, Top posts statistics, audience’s psychographic statistics such as age, gender, sentiment and interests.

Other statistics which were used were linguistic and geographic variation in the influencer’s audience.
Quantitative methods were used in order to optimize the campaign’s reach and effectively allocate to the influencer who can potentially maximize the brand’s reach.

Results!

Zee5’s objective is to acquire new markets in APAC, Bangladesh, CAC regions and engage the South Asian audience to their platform.

Ovonts uses it’s proprietary platform to identify the right influencers and content creators across Instagram, YouTube, Facebook, TikTok with major South Asian audience engagement and create a strategy to position the brand in the global market.

55
Creators

26.3M+
Followers

8.5M+
Views

9M+
Impressions

9M+
Impressions

12M+
Hashtag Views
on TikTok

450+
User Generated
Video Contents

13.6%
CTR

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Did our solution solve the client’s stated
problem or accomplish their objective(s)?

Yes, stated goals were accomplished accordingly.
The client was able to address an audience where 55+ video content pieces were generated, 8.5M+ views were gathered cumulatively across all posts with 13.6% CTR.

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What benefits did our client see because of our work?

  • Improved brand awareness amongst the targeted audience in the specified region.
  • Improved brand positioning, engagement & conversion.

Finally, would our client agree that we solved their problem or helped them achieve their intended goal?

Yes, we could deliver brand awareness, better brand positioning & engagement leveraging the respective influencer’s social media reach and engagement in the specified region.